ABOUT US: EVERY TRUE TIGER BRANDS

We areEVERY TRUE TIGER Brands

Every True Tiger Brands was formed in 2022 to further advance the University of Missouri student-athlete experience while positively impacting our communities.  As the preferred collective of Mizzou Athletics, our mission is to partner Tiger student-athletes with community non-profits to advance the mission of these organizations through the use of their Name, Image, and Likeness (NIL). While Every True Tiger Brands got its start from a few generous, private donors, the long-term impact of the organization will be made possible by support from all Mizzou Tiger fans, alums, and donors.